Record Store Day- The Interview
Records can change your life forever. The right song, the right band, can make you feel part of something much bigger and more powerful than yourself. Music has done that for me, and likely you, our reader. It’s that sense of community that inspired the founders of Record Store Day to connect and celebrate the […]
Arctic Zero
Now that spring is here and stores are replacing blazers with bikinis, those late night ice cream splurges don’t seem quite as appealing. That is, unless you are indulging in Arctic Zero Fit Frozen Desserts. At a mere 150 – 300 calories per pint, you can polish off the entire container with zero guilt! Arctic […]
Konjac Is Yamtastic!
The act of regular exfoliation has been talked about for centuries as being beneficial for skin. It can help promote a brighter, smoother complexion and minimize fine lines and breakouts, ultimately leading to younger looking skin. Yes, you heard it right….YOUNGER LOOKING SKIN! So important and sought after, it was worth mid-sentence capitalization. In the last […]
Let’s Make a (Celebrity) Deal
After living in Los Angeles for nearly 20 years, the novelty of meeting a celebrity has worn off. But in the marketing world, establishing the right celebrity deal is still one of the most exciting things you can do for your brand. Recently I was asked to create and pitch a beauty concept for one of the world’s […]
Restoration Hardware’s Reinvention
Maybe it was need (we really do need some new sheets), but I’m inclined to think it was the Saturday morning mimosa that accelerated my hunger for some retail therapy more than anything else. Whatever it was, I was ready to shop when I wandered into Restoration Hardware’s new Melrose Avenue gallery recently. The upscale […]
Drink till you’re pretty
I have a (sort of) secret addiction: oral beauty supplements, AKA nutricosmetics (A hybrid of cosmeceuticals and nutraceuticals). I take upwards of 20 supplements a day and I’m convinced that they have a significant impact on my skin, hair and nails. I actually feel a mild panic when I miss a day, kind of like […]
Cold Weather Comfort w/ Ridge Merino
With winter still in full swing around the country, we thought it apropos to feature Jeff and Susan Russell, the founders of Ridge Merino. Ridge is a premium performance outdoor apparel brand and the first to offer affordable, Woolmark-certified 100% Merino wool baselayers. So whether you’re braving the negative temps or just going for an […]
Natural Products Expo West
Last weekend The Brandettes took a trip south to Anaheim, California to attend the Natural Products Expo West…and what a trip it was! For 24 years, the show has been a showcase for all that is new and now in the world of natural products. From supplements to sweets, it’s got it all and then some. In […]
Bottle Rock
I recently had my very first swig of whiskey and bourbon. I have no good reason as to why I waited so long; maybe I was always leery of “the burn”. But, this weekend, a petite tulip-shaped whiskey glass was handed to me and I crossed over to the other side. With my drink came […]
QVC – The Agony and the Ecstasy
Let me begin by saying that I learned more about marketing and product development while working with QVC than at any other time in my career. My QVC spokesperson experience began by developing skincare, nail color and cosmetic products for QVC-only brands. I learned the ropes. I saw what worked. Then I had my big […]