Community & Creativity w/ LISH Creative

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With over 400 million active monthly users, standing out amongst the thriving and often innovative Instagram community is not easy. Cutting through the noise takes a keen eye, clever positioning and a continually evolving creative style. Great brands, and the creatives behind them, know how to think forward while remaining on point. Much easier said […]

Make Your Life Sweeter

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Great hosts have a carefree and casual way of making their guests feel special. Whether it’s a just-for-the-occasion cocktail or a special little treat, a memorable party starts and ends with the details. At a recent launch event hosted by the fine folks at Splendid, we scooped up a unique treat (yes, we only took […]

Advice from Today’s Top CEOs

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Dreaming of running your own big, bold, profitable business is one thing, getting that dream off the ground is entirely different. Success comes in many forms, true, but the CEOs of some of today’s most innovative and exciting businesses have a handful of similarities. Touting endurance, team work, positivity and an talent for thinking beyond the […]

Exploring the Business of Birthdays

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A certain special someone, my Brandettes partner, recently celebrated a birthday. Candles, cake, cards and all of the trimmings were must haves for a proper celebration, of course. The momentous occasion got us thinking about the business of birthdays, in general, and the extreme spending surrounding this “holiday” that happens 365 days of the year. […]

Jason Griffin Reidel of Gorjana & Griffin

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An entrepreneur’s spirit and passion is infectious; you can almost feel the fire and motivation when you get  an inspired leader talking about their brand. From my first conversation with Jason Griffin Reidel, CEO and Co-Founder of Gorjana & Griffin, I could tell he was a force to be reckoned with. His enthusiasm was infectious when […]

Natasha Case on Coolhaus

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Let’s talk about a revolution.   An ice cream revolution. Sometimes success comes out of an idea that’s totally novel and sometimes it’s about taking an existing product and just making it ten times better. In 2009 when Natasha Case and Freya Estreller chose Coachella to launch their gourmet, handcrafted ice cream sandwiches in a super-cool […]

Justin’s- Behind the Brand with Justin Gold

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Justin’s Peanut Butter Cups are great. They’re really, really, really great. Coveted and purchased by the case …by more than a few people I know. The all-natural peanut butter cups are USDA-certified organic and use only high-quality Rainforest Alliance Certified cocoa. The straightforward and pure ingredients make these and all Justin’s peanut butter cups and […]

Let’s Make a (Celebrity) Deal

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After living in Los Angeles for nearly 20 years, the novelty of meeting a celebrity has worn off.   But in the marketing world, establishing the right celebrity deal is still one of the most exciting things you can do for your brand. Recently I was asked to create and pitch a beauty concept for one of the world’s […]

Restoration Hardware’s Reinvention

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Maybe it was need (we really do need some new sheets), but I’m inclined to think it was the Saturday morning mimosa that accelerated my hunger for some retail therapy more than anything else. Whatever it was, I was ready to shop when I wandered into Restoration Hardware’s new Melrose Avenue gallery recently. The upscale […]

Terry Cloth Gone Glam

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I can still remember the delicious thrill of buying my first Juicy Couture sweat suit. Matching sage green terry separates bought on the second floor of Bloomingdales. Choosing a color was a major decision- all the sweats displayed by color like they were a part of Willy Wonka’s weekend wardrobe.  The allure was 100% about […]