Coachella Marketing Tips That Work

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It’s hard to ignore- festival season is here! Kicked off with gusto by the mother ship, Coachella. It may not have been the first, but it may be the fiercest music festival out there, followed by Stagecoach, Rock in Rio, Bonnaroo, Lollapalooza and Outside Lands later this summer. The opportunities for Coachella marketing and brand activations […]

Seven Sundays- Interview

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I’ve always found it fascinating how brands are born. Some start from identifying a market needs, others from a me-too quest for success. But the really great brands, 99% of the time, are the blood, sweat, tears and soul-satisfying dream of an inspired founder. These brands start from a twinkle in the eye, an intuition, […]

Bright, Bold BOOMCHICKAPOP

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I first spied BOOMCHICKAPOP’S bright, bold, party-ready package in the snack food aisle of my local Target. There they were- bright pink and aqua bags of deliciousness shouting in a sea of yawn-worthy chips, pretzels and popcorn. I loved that the calorie count was right there on the front of the bag; sugar content is […]

Natural Products Expo West

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Last weekend The Brandettes took a trip south to Anaheim, California to attend the Natural Products Expo West…and what a trip it was! For 24 years, the show has been a showcase for all that is new and now in the world of natural products. From supplements to sweets, it’s got it all and then some. In […]

How to Succeed as an On-Air QVC Spokesperson

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It goes without saying that a dynamo spokesperson can be worth their weight in gold.  But as it is with everything, determining a good spokesperson can be subjective. The style that resonates with me won’t necessarily work for you.  So unless you are a known personality with credibility and a big following, there isn’t a […]

Meet the Brandettes

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Well, hello there- welcome to Brandettes! Won’t you come in? We’d love to show you around the place. Brandettes is a place where beauty and branding meet and mix it up. Created by Christina Marcaccini and Nikola Cline as a hub for featuring brands, products and places we love. Along the way, we want to […]