Penelope Candles
Sales of candles have skyrocketed, in the past decade, to become an over $2 billion industry here in the United States. They’re sold everywhere-…
Marketing
The 80’s Called, They Want Their Brands Back
There’s comfort in the fact that pop culture is cyclical. What’s old is new, what’s new is old- the beat goes on decade after…
Surdyk’s Flights Re-Imagines Airport Eats
Airport food is, typically, passable at best. There’s an overabundance of chicken wings and nachos to accompany a bland array of pre-packaged salads. So…
Beachy Cream- Pinups and Pints
Enjoying an ice-cold treat on a hot summer day belongs on life’s greatest hits list, for sure. The whole experience makes me giddy with…
Licensing Expo- A Recap
Brand licensing is a massive, and quite profitable, global empire. Worldwide sales of licensed goods soared to $241.5 Billion in 2014, the United States…
Love. Lust. Liberator.
Over and over we hear the phrase “sex sells”. It’s certainly one of the tools in a marketers toolbox, whether overt or flirtatious, it…
Hawaii Travel- An Insider’s Experience
Hawai’i has always been a special place for me, magical even. I, like many other visitors from around the globe, have flocked to the…
Hollywood Bowl’s Marketing Magic
Every year, around this time, you can find me pouring over the Hollywood Bowl events schedule to plan my summer’s entertainment. It’s a bit of…
Jessica Beattie of HACIENDA
Developing a successful lifestyle brand is no small task. Mastering many diverse categories is tough for even the sharpest marketing minds. The biggest key…
Commodity Fragrances- Behind the Brand
We discovered Commodity fragrances via an article in Fast Company in early 2014, then experienced the brand’s Fitting Kit, and have had a high school-like crush on…