Ethics and Innovation in Iceland
We’ve seen a curious uptake in bloggers and media drawing inspiration from Europe’s westernmost country, Iceland. It’s a fascinating country, really, with a rich heritage…
packaging
Fusion Jerky’s Brand Building
As you can probably tell, Brandettes gets pretty darn excited about brands that upset the norm. Fusion Jerky fits that profile but certainly doesn’t…
Indie Beauty Success Story- By Rosie Jane
A friend’s recommendation is, by far, the most compelling motivator driving a new product or brand discovery for any consumer. Present company included. So,…
Seven Sundays- Interview
I’ve always found it fascinating how brands are born. Some start from identifying a market needs, others from a me-too quest for success. But…
Bright, Bold BOOMCHICKAPOP
I first spied BOOMCHICKAPOP’S bright, bold, party-ready package in the snack food aisle of my local Target. There they were- bright pink and aqua…
Bottle Rock
I recently had my very first swig of whiskey and bourbon. I have no good reason as to why I waited so long; maybe…
Doing It Differently w/ EOS
Lip balm. That waxy, highly satisfying and oh-so-moisturizing substance we all slather on our lips from time to time has been around FOREVER. Well,…