Brand Whats???
Brandettes, this adventurous collaboration between my partner, Christina Marcaccini, and I has been a long time in the making. About 15 years ago (can I pretend we too were 15?) a group of four girls bonded over good music, a love for beauty and their brand manager titles. We worked long hours, took long lunches and […]
Exploring the DRY trend
I’m challenged to a remember a time when descriptors like “hand-made”, “slow-churned” or even “artisan-crafted” didn’t matter in the world of consumer products. Popping up on products as diverse as hair care to hors d’oeuvres, descriptors help us glean information as well as bring a little romance. Personally, I think it may have gotten out […]
Genetics and the Future of Skincare
I’ve been told that I have my mother’s eyes and my father’s smile. Sometimes the genetics we inherit reveal themselves in very obvious ways. And sometimes they don’t. Recently I wrote this post about DNA tests that can identify your skin’s inherent strengths and weaknesses, enabling you to pinpoint exactly what skincare products are best for you […]
The F Bomb
Fathers are the bomb diggity, mine included. I’m a huge fan. My father was over 50 years old when I was born, and in his mid-sixties when he took on the job of raising the teenage me, full time. He’s a man whose charisma is infectious and style, undeniable. And if I can brag on him […]
It’s in the genes: DNA based skin care
We’ve looked at the next generation of sci-fi packaging, and it doesn’t stop there. Fueled by the genomics revolution, it’s now possible to personalize skincare to your specific DNA. A brainchild of acclaimed scientist Christofer Toumazou, this is not the next marketing gimmick; it is the future of skincare. Before we reveal how to defy your genetic […]
Hawaii Travel- An Insider’s Experience
Hawai’i has always been a special place for me, magical even. I, like many other visitors from around the globe, have flocked to the 50th U.S. state for leisure, family weddings and to honeymoon. Hawaii travel is unlike any other vacation, tropical or otherwise. And that’s exactly how the Hawai’i likes it. For those of us […]
Chart the Course
I’ve had the privilege of working with extremely nimble companies. Unlike the bureaucracy of corporate behemoths, we can launch a brand or bring a product to market at the forefront of an emerging trend. This race to be the first can be completely exhilarating. But amidst the crazy deadlines and adrenaline, it makes it harder to […]
The Lowdown- Micellar Water
Micellar water is one of the hottest new discoveries being buzzed about in magazines, on beauty blogs and by good ol’ fashioned word of mouth. Pronounced in French “me-sellaire”, this hydrating water-based product combines nano-sized, single-layer oil micelles (think microscopic bubbles) with soft water to offer an ultra effective make-up remover and skin cleanser that […]
Drake Knows, It’s All Just Noise
Marketers start conversations. When we’re doing our jobs well, people are talking. Sometimes it’s substantive, other days it may be fluff, but continuous chatter is what we all strive for. Relevance equals importance- this branding quote from Drake brings it home. There will be days when I walk in an arena and people will cheer and then […]
Limited Editions- Our 10 Favorite
The Lilly Pulitzer for Target madness got us pretty excited about limited editions. Let’s face it, the Brandettes are pretty darn excited about special, get-it-while-you-can products year round. There’s something so deliciously appealing about these special product extensions- flavors, designs and new features that create a sense of buying urgency. We’re not the only ones buying. Limited […]