marketing agency
Cross-Channel Marketing

Cross Channel Marketing Services

When all we’ve heard about lately is the importance of engaging on social media, it’s way to easy to get singularly focused. The fact is, most brands need to think bigger…much bigger. The critical importance of omnichannel or cross-channel marketing services cannot be overstated.

The reason? Your potential customers could be anywhere – and you need to be where they are. Working with a cross channel marketing services agency, like Brandettes, will help you identify the right cross channels and best ways to activate a strategy that helps scale your brand in a meaningful way.

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Our Cross Channel Marketing Services Include

Marketing Strategy

Brandettes will work with you to articulate your goals and marketing needs and put together customized programs that make sense-one size definitely does not fit all.

Planning Calendars + Campaigns

Integration is key, we develop a full calendar and execute campaigns that help market your brand, your products, and key promotions across owned, earned and paid channels.


We know that marketing budgets can be a big task, so Brandettes will work with you to plan resources and ensure your marketing capital is allocated in the right areas.

Project Management

As your outsourced CMO and cross channel marketing services agency, we’ll oversee your marketing mix and put metrics in place to track and measure.

Ready to start something great?

Let’s schedule an intro call

Pre-launch startup?

Are you looking to develop the next great CPG brand? If so, you’ll need cross channel marketing services that make the most of your marketing budget. With our cross channel marketing services, Brandettes takes into account all of the different ways that customers can interact with your brand. It’s important to consider all cross channels when developing your marketing plans in order to reach the widest audience possible. The right mix? 

That’s where we come in. Our team of strategic and tactical experts with more than 20 years of experience will put together a plan that makes the most sense for your brand and budget. Not all agencies are equal, Brandettes brings the cross channel marketing services experience and knowledge to drive real results.

Established brand ready to evolve?

There’s no need to be intimidated by the idea of cross-channel marketing services. A good starting point for your cross channel strategy is realizing that every channel has its own goals and objectives, so you should create an integrated plan across all channels in order to see success with any campaign or initiative. Brandettes’ cross channel marketing services can help your brand make sense of the marketing mix, and streamline a program that works for you. 

About Our Cross Channel Marketing Process

Research + Strategy

Brandettes works to understand your goals and the competitive landscape to develop a customized cross channel marketing services strategy for your brand and target audience


We will align project goals with a range of strategies to support your digital and in-store cross marketing efforts

Content Development

We create clever content and help maximize it across channels, aiming for the right messaging for your ideal audience

Tactics + Metrics

Activation is key, but clearly established goals and accountability metrics is essential to any cross channel marketing services program

"Nikola and her group at Brandettes were incredibly valuable in building our marketing and social media. Not only did they provide a plan and brand guidance, but also they helped execute on many of our initiatives. Highly recommended."

- Pete Ricci, CEO, Mantl

What is cross-channel marketing?

Cross channel marketing services synergize marketing efforts across multiple (and diverse) promotional activations to ensure that prospects smoothly progress from one stage of the sales funnel to the next. It’s like “marketing ambrosia”, making sure efforts across all cross channels and outlets synergize and compliment to serve the high-level brand objectives, but still retain their own flavor. Brandettes believes in cleverly diversifying the marketing activations to drive awareness and conversions while still staying true to brand values. Your target audience isn’t singularly focused, and you shouldn’t be either.

What are the benefits of employing a cross channel marketing approach?

With our two decades of expertise as CPG cross channel marketing agency professionals, we’re hard-pressed to think of an occasion where we didn’t recommend a cross channel marketing services approach for a food, beauty or lifestyle client. It almost always makes sense and reflects the way consumers consume media. A cross channel approach allows you to engage with your target audience on their terms but through your own unique and fabulous brand experience.

The benefits of a cross channel marketing services program are many. For our agency, a few benefits clearly come to mind:

  • Increased engagement with your target audience – The future of marketing is individualized messaging, and brands of all sizes are taking notice with greater frequency. With customized campaigns that target prospects based on what they like or how much time has passed since their last interaction with you–not just ads seen by everyone in one sitting–you can’t help but connect and be noticed.
  • A boost in customer loyalty – Engaging in cross channel marketing services is an ideal way for brands to communicate to customers that they care about meeting their needs. Tailored messaging helps to humanize the brand/company and make lasting connections that help customers feel appreciated.
  • Helps track specific ROI – A strong agency must track ROI by channel, it’s essential. By activating a cross channel marketing services program, brand managers can understand the micro metrics that contribute to the success of their marketing campaigns. It’s how we all learn what works. Brandettes can quickly determine conversion rates for specific cross channel marketing services and activities like email marketing campaigns, opt-in rates for subscriptions and promotional pricing effectiveness.
  • Opportunities for customer service excellence – Cross channel marketing services enable brands to engage customers on several (or many) platforms simultaneously. That provides an opportunity for a fresh voice, targeted follow up and a whole host of other opportunities that make customers feel warm, fuzzy and cared for.
  • Promotes innovation – Marketers love to try new cross channel marketing strategies and tactics,  after all, the best marketers are always learning new tricks of the trade. Employing a cross channel approach allows your CPG marketing agency, like Brandettes, experiment and innovate on a targeted wildcard campaign without a massive spend.
  • Key learnings for future planning – Learning what works well and what doesn’t is key for any brand marketer (we love a strong SWOT analysis). Cross channel marketing services allow your brand to quickly gather specific intelligence about customers, behavior, campaigns and promotions in order to create more segmented and relevant offers in the future.
  • Increased profitability and ROI – We’re all focused on driving return on investment, we get it, resources are finite. A/B testing even across a small number of cross channels can allow you to quickly zero in on what works.
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How do I know which cross channels are right for my brand?

All platforms are not ideal for every brand. At Brandettes agency, we believe your brand’s target audience should always remain your North Star (if you’ve met us, you’ve likely heard us repeat this). The cross channel marketing services you choose have everything to do with the potential or existing customer you are serving, and serving well. Many potential cross channels, like social media, have specific channels within them that you need to give consideration to- like Facebook, Instagram, and TikTok. These aforementioned cross channels all have very nuanced content and audience behavior trends. For example, some brands will benefit from a social media campaign that uses visual platforms like Instagram, while others will be better suited to targeting video-centric, youthful audiences on TikTok. It just depends on who you want to speak to.

Target audiences are rarely made up of one single type of customer, so the best option is often to combine a mix of multiple cross channels to reach a broader selection of potential customers. Our cross channel marketing agency often deploys multiple cross channels at once, which can be a powerful strategy if those cross channel marketing services complement each other, especially when targeting lifestyle over typical age demographics.

Mastering channel strategy marketing is all about understanding the changing customer journey.

At Brandettes, our goal is to provide you with cross channel marketing services to drive awareness and sales in the most profitable way possible. We get it, every dollar counts and resources are often limited. The purpose of cross channel marketing services is to support your brand through diversity and a variety of activations, seamlessly. With a brief discovery call, Brandettes will seek to clarify brand goals and the challenges (if any) that you’ve had achieving them in order to prepare a proposal that’s right for your company. Our goal is simple- to help you maximize opportunities within your marketplace. We will strategize and present a customized cross channel marketing services plan to support your objectives. You can also expect our cross channel marketing expert team to oversee campaigns from A to Z, so you can focus on managing your business. Once the cross channel marketing services calendar is created, we put together a system for measuring success and meet with your team on a schedule to discuss, track and monitor all campaigns.

What are the costs associated with a cross channel marketing services approach?

Our cross channel marketing services agency is focused on driving profitable results for your brand, always. That’s what we do best. We’ll collaborate on a budget for cross channel marketing services and fine tune the details to make sure it fits your budget and resource allocation. We recommend any CPG brand start with marketing spend that’s 10% of your sales goal, then refine or expand based on what you’re trying to achieve. Don’t let this step generate stress- Brandettes will assist with this step and provide budget perimeters that are in context with the goals we establish together. Headache-free collaboration, that’s what we’re known for.

Ready to hire your next cross channel marketing agency?

Brandettes offers cross channel marketing services to meet all of your brand’s long and short-term goals (and have fun doing it). Schedule a 30-minute consultation to meet our team, review your objectives, and talk specifics.

Brandettes is an LA-based cross channel marketing agency focused on consumer packaged goods brands (CPG). We’re THE ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.