When all we’ve heard about lately is the importance of engaging on social media, it’s easy to get singularly focused. The fact is, most brands need to think bigger…much bigger. The importance of omnichannel or cross-channel marketing services cannot be understated.
Your potential customers could be anywhere – and you need to be where they are. Working with a food cross channel marketing services agency, like Brandettes, will help you identify the right channels to play in, and work with you to develop compelling campaigns that truly convert.
Are you looking to develop the next great food or beverage brand? If so, you’ll need cross-channel marketing services that make the most of your marketing budget. With our food cross channel marketing services, Brandettes takes into account all of the different ways that customers can interact with your brand. It’s important to consider all channels when developing your marketing plans in order to reach the widest audience possible. The right mix?
That’s where we come in. Our team of strategic and tactical experts with more than 20 years of experience will put together a plan that makes the most sense for your brand and budget. Not all agencies are equal, Brandettes brings the food cross channel marketing services experience and knowledge to drive real results.
"Nikola and her group at Brandettes were incredibly valuable in building our marketing and social media. Not only did they provide a plan and brand guidance, but also they helped execute on many of our initiatives. Highly recommended."
With our two decades of expertise as food cross channel marketing services professionals, we’re hard-pressed to think of an occasion where we didn’t recommend a cross-channel marketing approach for a client. It almost always makes sense. A cross-channel approach allows you to attract and interact with your target audience on their terms but through your own unique brand experience.
The benefits of a food cross channel marketing services program are many. For our team, a few that come to mind:
All platforms are not ideal for every brand. At Brandettes, we believe your brand’s target audience should always remain your North Star. The food cross channel marketing services you choose has everything to do with the potential or existing customer you are serving. Many potential channels, like social media, have specific channels within them that you need to consider too- like Facebook, Instagram, and TikTok. These aforementioned channels all have very different content and audiences. For example, some food and beverage brands will benefit from a social media campaign that uses visual platforms like Instagram, while others will be better suited to targeting video-centric, youthful audiences on TikTok.
Target audiences are rarely made up of one single type of customer, so the best option is often to combine a mix of multiple channels to reach a broader selection of potential customers. Our agency often deploys multiple channels at once, which can be a powerful strategy if those food cross channel marketing services complement each other. As a food and beverage brand you may just need to have your social media as an information hub to draw your customers to your retailers. We’re here to help you find the best solution and plan that works for your company since one size doesn’t necessarily fit all.
Brandettes offers food cross channel marketing services to meet all of your brand’s long and short-term goals. Schedule a 30-minute consultation to meet our team, review your objectives, and get started.
Brandettes is an agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.
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