Crafting a Memorable Brand Experience
In the bustling realm of consumer packaged goods (CPG), standing out is not just a desire—it’s a necessity. The market is teeming with options, and to make your brand shine, a clever and memorable brand experience is crucial. This involves more than just a flashy logo; it’s about creating a holistic encounter that resonates with […]
Free Checklist for Pain-Free Product Development
Several months ago, I hosted several lively roundtable discussions, with beauty industry executives, on the topic of product development. Throughout the various sessions, the CEOs, marketers, product development managers and sales executives present all had one clear and consistent point to drive home- product development is painful! For many, the process (from start to finish) is wrought […]
Intro to Emotional Branding- Great Brands Feel vs. Think
Emotional branding is real, ever-present and the most poignant way to connect with any audience. I believe that with my whole heart. Brands that resonate with their core audience call upon big “feels” to connect their message, product or ideals, and inspire that audience to then take action. Whether the motivation digs deep or hits a superficial […]
Creating A Great Brand Name- 10 Incredible Insights
What’s in a name? A first impression, a lingering thought….trust, trend, beauty, adventure, originality and perhaps authenticity? When creating a great brand name, yes please. Naming a brand, product or company is high pressure, no doubt. Finding a name that expresses your purpose, industry or (even better) your brand vision is important, certainly, as is […]
Pivoting- Steps to Success, Straight From A Shark
Navigating change can be challenging, we all know that to be true. Major adjustments can be true tests of your sanity, yet sometimes, a slight shift or pivot, can prove just as harrowing (like a steep set of stairs when your legs are already shaky). At the end of the day, we’re all just doing the […]
Why Authenticity Is Everything
After working in marketing and branding for 20+ years now, I know one thing for sure- there is no silver bullet. We all get lucky sometimes and strike career gold without having to work too terribly hard, but that rarely if ever, happens. What pushes us forward, more times than not, is hard work, strong […]
4 Top Tactics for A Back to School Sales Boost
Back to school happens before most of us are ready to give up our beach gear, typically July into August. In 2016, the back to school buying season set records here in the United States with the average household spending $673 each, a figure up nearly 7% from 2015. In fact, school-shopping season is so popular […]
What David Bowie Knew About Branding- 5 Facts
David Bowie, born David Robert Jones, was the ultimate global brand. He was magnetic, often magnificent, and the creative world will forever admire his incredible contributions to the arts. Highs, lows and a career based on colorful creativity, Bowie knew a thing or two about navigating towards long-term success. Here, we explore the top five […]
#LAHoppyHour’s Instagram Influencers
Influencer marketing events can be incredibly productive for creatives and brands, both. Nearly 85% of marketers will engage in influencer marketing of some kind this year. Why? Engage with the right influencer(s) and sales have the potential to soar. Instagram, in particular, is a highly visual, feeling-ful medium with which to connect. Over 400 million […]
25 Palm Springs Hot Spots to Hit @ Coachella
Our Local’s Guide to Palm Springs Hot Spots is done a little differently. Over the years, we’ve read countless Palm Springs guides to the desert resort town that seem to focus on the same spots, over and over, that highlight big names versus small discoveries. In other words, not where the locals hang. This 25 Palm Springs Hot […]