Advice from Today’s Top CEOs
Dreaming of running your own big, bold, profitable business is one thing, getting that dream off the ground is entirely different. Success comes in…
Expert Tips
Your Brain on Marketing
Tis the season for advertising that tugs on our heartstrings. I’ll admit – I’m the first to get weepy over a great commercial. This holiday…
Ready. Set. Strategize.
Right after the wooziness of Thanksgiving wears off, the realization that the end of the year is near kicks in. For us marketers, this…
5 S’s of Influencer Marketing Success
Move over celebrities, there’s a new type of influencer in town. For those of you new to the game, Influencer Marketing is essentially a form…
Your Brand Story Is Not A Fairytale
Today more than ever, brands earn trust through authenticity. It’s true. Weaving fantastical stories together to offer a false sense of promise is no…
7 Secrets to Winning a Product Award
Most of us in the beauty industry really love what we do. So when product award season comes around, getting outside validation for a…
3 Culinary Inspired Beauty Trends
Mango and White Ginger. Sprouted Mineral Greens. Sea Cucumber. What reads like a farm-to-table restaurant menu is actually a roster of latest and greatest…
How to Master the On-Air Sell – (Part 2)
As we stated here, selling a product on live television is no walk in the park – unless the park is a circus and…
Snailed It- Slugs in Skincare
Skincare is such an exciting product category, as there is near constant innovation (see another hot trend here). As long as consumers are combating…
Functional Fabrics and the Future of Beauty
Who doesn’t love multifunctional products? Anything that saves time and money is a winner for me. Now the apparel industry has gotten into the…