When all we’ve heard about lately is the importance of engaging on social media, it’s way to easy to get singularly focused. The fact is, most brands need to think bigger…much bigger. The critical importance of omnichannel or cross-channel marketing services cannot be overstated.
The reason? Your potential customers could be anywhere – and you need to be where they are. Working with a cross channel marketing services agency, like Brandettes, will help you identify the right cross channels and best ways to activate a strategy that helps scale your brand in a meaningful way.
Are you looking to develop the next great CPG brand? If so, you’ll need cross channel marketing services that make the most of your marketing budget. With our cross channel marketing services, Brandettes takes into account all of the different ways that customers can interact with your brand. It’s important to consider all cross channels when developing your marketing plans in order to reach the widest audience possible. The right mix?
That’s where we come in. Our team of strategic and tactical experts with more than 20 years of experience will put together a plan that makes the most sense for your brand and budget. Not all agencies are equal, Brandettes brings the cross channel marketing services experience and knowledge to drive real results.
There’s no need to be intimidated by the idea of cross-channel marketing services. A good starting point for your cross channel strategy is realizing that every channel has its own goals and objectives, so you should create an integrated plan across all channels in order to see success with any campaign or initiative. Brandettes’ cross channel marketing services can help your brand make sense of the marketing mix, and streamline a program that works for you.
"Nikola and her group at Brandettes were incredibly valuable in building our marketing and social media. Not only did they provide a plan and brand guidance, but also they helped execute on many of our initiatives. Highly recommended."
Cross channel marketing services synergize marketing efforts across multiple (and diverse) promotional activations to ensure that prospects smoothly progress from one stage of the sales funnel to the next. It’s like “marketing ambrosia”, making sure efforts across all cross channels and outlets synergize and compliment to serve the high-level brand objectives, but still retain their own flavor. Brandettes believes in cleverly diversifying the marketing activations to drive awareness and conversions while still staying true to brand values. Your target audience isn’t singularly focused, and you shouldn’t be either.
With our two decades of expertise as CPG cross channel marketing agency professionals, we’re hard-pressed to think of an occasion where we didn’t recommend a cross channel marketing services approach for a food, beauty or lifestyle client. It almost always makes sense and reflects the way consumers consume media. A cross channel approach allows you to engage with your target audience on their terms but through your own unique and fabulous brand experience.
The benefits of a cross channel marketing services program are many. For our agency, a few benefits clearly come to mind:
All platforms are not ideal for every brand. At Brandettes agency, we believe your brand’s target audience should always remain your North Star (if you’ve met us, you’ve likely heard us repeat this). The cross channel marketing services you choose have everything to do with the potential or existing customer you are serving, and serving well. Many potential cross channels, like social media, have specific channels within them that you need to give consideration to- like Facebook, Instagram, and TikTok. These aforementioned cross channels all have very nuanced content and audience behavior trends. For example, some brands will benefit from a social media campaign that uses visual platforms like Instagram, while others will be better suited to targeting video-centric, youthful audiences on TikTok. It just depends on who you want to speak to.
Target audiences are rarely made up of one single type of customer, so the best option is often to combine a mix of multiple cross channels to reach a broader selection of potential customers. Our cross channel marketing agency often deploys multiple cross channels at once, which can be a powerful strategy if those cross channel marketing services complement each other, especially when targeting lifestyle over typical age demographics.
At Brandettes, our goal is to provide you with cross channel marketing services to drive awareness and sales in the most profitable way possible. We get it, every dollar counts and resources are often limited. The purpose of cross channel marketing services is to support your brand through diversity and a variety of activations, seamlessly. With a brief discovery call, Brandettes will seek to clarify brand goals and the challenges (if any) that you’ve had achieving them in order to prepare a proposal that’s right for your company. Our goal is simple- to help you maximize opportunities within your marketplace. We will strategize and present a customized cross channel marketing services plan to support your objectives. You can also expect our cross channel marketing expert team to oversee campaigns from A to Z, so you can focus on managing your business. Once the cross channel marketing services calendar is created, we put together a system for measuring success and meet with your team on a schedule to discuss, track and monitor all campaigns.
Our cross channel marketing services agency is focused on driving profitable results for your brand, always. That’s what we do best. We’ll collaborate on a budget for cross channel marketing services and fine tune the details to make sure it fits your budget and resource allocation. We recommend any CPG brand start with marketing spend that’s 10% of your sales goal, then refine or expand based on what you’re trying to achieve. Don’t let this step generate stress- Brandettes will assist with this step and provide budget perimeters that are in context with the goals we establish together. Headache-free collaboration, that’s what we’re known for.
Brandettes offers cross channel marketing services to meet all of your brand’s long and short-term goals (and have fun doing it). Schedule a 30-minute consultation to meet our team, review your objectives, and talk specifics.
Brandettes is an LA-based cross channel marketing agency focused on consumer packaged goods brands (CPG). We’re THE ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.
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