Accelerating Beauty Innovation w/ Good Face Project
It’s no secret, the beauty industry continues to expand at an astounding pace, with product categories becoming increasingly cluttered. Product innovation isn’t just a novel idea anymore, it’s an essential part of a brand’s vital growth strategy. According to Nielsen IQ, brands that focused on innovation this past year grew, on average, 2.9X more than […]
Inside The Wrinkle Cream of Hair Care – Arey
After 20+ years in consumer products, and beauty specifically, it takes a lot for us to do a double take. Brands, products and campaigns can all start to feel strangely similar, with surprises here and there, but still few and far between. Then we met Arey, and at first glance, our interest was piqued. […]
Inside the Legacy & Lifestyle of Bowlus Road Chief
The story of the Bowlus Road Chief began long, long ago. Nearly 90 years have passed since serial innovator Hawley Bowlus, designer, engineer and builder of the Spirit of St. Louis, introduced the Road Chief to solve the problem of transporting flight crews to remote locations conveniently, in comfort. Considered revolutionary in the 1930’s, the Road […]
Commodity- Crafting the Future of Fine Fragrance
In 2014, a chance meeting in a London café between entrepreneurs Konstantin Glasmacher and Ash Huzenlaub (below, left to right) led to, what has become, the global premium fragrance brand Commodity. Serial entrepreneur Glasmacher, known for creating disruptive startups from scratch (Hautelook and Sole Society, both now part of Nordstrom), along with Huzenlaub who has worked with CPG […]
Free Checklist for Pain-Free Product Development
Several months ago, I hosted several lively roundtable discussions, with beauty industry executives, on the topic of product development. Throughout the various sessions, the CEOs, marketers, product development managers and sales executives present all had one clear and consistent point to drive home- product development is painful! For many, the process (from start to finish) is wrought […]
Look Up w/Bandaloop- Vertical Dance Pioneers
When floors, ceilings, walls and tradition were limiting, they looked up. Meet Bandaloop, a visionary company of artists that have pioneered vertical dance in the most unexpected locales. The company, led by Choreographer and Artistic Director, Amelia Rudolph, has brought their innovative and expressive art form to India, Italy, Singapore, China, Argentina and locations across the United […]
A Start To Simplifying Life- 3 Favorite Brands
With a hefty list of personal goals and overblown resolutions, many of us are seeking ways to up our wellness game for 2017. It is a time for new beginnings and, boy, don’t marketers know it. Consider a new gym membership or clean eating plan to start the year and be inundated with high impact promotions […]
3 Favorite Rock ‘n’ Roll Style Brands: November
This month’s favorite brands come with an edge, a snarl and a decidedly dissident attitude. Their rock ‘n’ roll style and independent spirit feel perfectly now, at a time when we’re all feeling a bit rebellious. Rock ‘n’ Roll Style- Our 3 Favorite Brands This Month Pam & Gela My love for these true, original girl bosses runs deep. […]
Succulent Nails Are Really A Thing
Innovation in the nail category reached a fever pitch in 2013 with the meteoric rise and mass consumer adoption of gel manicures. It was the largest percentage increase the beauty industry had seen in decades, surpassing any other category by a long shot. The last few years have seen gel nails slowing down a bit, […]
Thinking Outside the Surface w/ Caesarstone
Brand collaborations are an incredibly valuable way to foster great storytelling for all involved. Feature and benefit based marketing is no longer a primary platform; the way to truly engage an audience is through thoughtful and meaningful brand experiences. And while not all brand experiences have to be physical, Caesarstone, developer of technologically advanced, forward thinking […]