A Start To Simplifying Life- 3 Favorite Brands
With a hefty list of personal goals and overblown resolutions, many of us are seeking ways to up our wellness game for 2017. It is a time for new beginnings and, boy, don’t marketers know it. Consider a new gym membership or clean eating plan to start the year and be inundated with high impact promotions […]
The Food & Photography Behind Feasting At Home
One visit to Sylvia Fountaine’s luscious food blog, Feasting at Home, and I was hooked. Originally interested in her probiotic water kefir recipe, I couldn’t help but scroll on and on. Captivated by the incredible photography and produce-rich recipes, I’ve found myself visiting again and again, eager to experiment and explore. There are thousands- tens […]
Developing Delicious- Inside the Box @ The Invisible Chef
The Invisible Chef is a captivating brand, one that is far bigger than just sugar and flour, in fact. Sure, it’s tempting to be distracted by ooey gooey this and ahhh inspiring that, but the real story of this brand starts with empowerment. The Invisible Chef, started by two visionary entrepreneurs, Jill McCauley and Terry Howard, […]
3 Favorite Rock ‘n’ Roll Style Brands: November
This month’s favorite brands come with an edge, a snarl and a decidedly dissident attitude. Their rock ‘n’ roll style and independent spirit feel perfectly now, at a time when we’re all feeling a bit rebellious. Rock ‘n’ Roll Style- Our 3 Favorite Brands This Month Pam & Gela My love for these true, original girl bosses runs deep. […]
Intro to Emotional Branding- Great Brands Feel vs. Think
Emotional branding is real, ever-present and the most poignant way to connect with any audience. I believe that with my whole heart. Brands that resonate with their core audience call upon big “feels” to connect their message, product or ideals, and inspire that audience to then take action. Whether the motivation digs deep or hits a superficial […]
How A Twist of Fate Turned Into ADA Collection
ADA Collection’s Founder and leader, Ada Komorniczak’s path was not a straight line, far from it. In fact, her road to becoming a fashion entrepreneur and style maker came with a fair amount of twists, turns and a side of serious wanderlust. Fueled by passion, love and a long lineage of maternal fashionistas, Ada embraced accessory design as […]
Creating A Great Brand Name- 10 Incredible Insights
What’s in a name? A first impression, a lingering thought….trust, trend, beauty, adventure, originality and perhaps authenticity? When creating a great brand name, yes please. Naming a brand, product or company is high pressure, no doubt. Finding a name that expresses your purpose, industry or (even better) your brand vision is important, certainly, as is […]
How Tracksmith Reinvents Old School Style for Serious Runners
Getting lost in a sea of neon, spandex, logo-emblazoned running gear is easy. Ridiculously easy- everyone is “just doing it”. When you’re ready to dial it back, to focus more on style than flash, that’s when you reach for Tracksmith. Tracksmith is a New England-based brand dedicated to giving running with the respect it deserves. Serving competitive […]
3 Favorite Brand Collaborations: October
This month, were focusing on the best brand collaborations out currently, the ones that have us taking out our Amex with a resounding YES. Loyal Brandettes readers know we’re smitten with great brand collabs that elevate all involved through design, creativity and good ol’ fashioned brand power. We’re such strong believers, we even wrote our own guide […]
Find Brandettes Beyond the Blog
Collaborating with creative, like-minded individuals is an essential part of professional development. Personally, I thrive off of the energy, excitement and alternative point of view those connections, typically, bring. This fall, Brandettes is introducing a few incredible collaborations I’m pretty thrilled about, with organizations I have massive respect for. Where to Find Brandettes Beyond the Blog… Beauty […]