Developing Delicious- Inside the Box @ The Invisible Chef

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The Invisible Chef is a captivating brand, one that is far bigger than just sugar and flour, in fact. Sure, it’s tempting to be distracted by ooey gooey this and ahhh inspiring that, but the real story of this brand starts with empowerment. The Invisible Chef, started by two visionary entrepreneurs, Jill McCauley and Terry Howard, […]

3 Favorite Rock ‘n’ Roll Style Brands: November

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This month’s favorite brands come with an edge, a snarl and a decidedly dissident attitude. Their rock ‘n’ roll style and independent spirit feel perfectly now, at a time when we’re all feeling a bit rebellious. Rock ‘n’ Roll Style- Our 3 Favorite Brands This Month Pam & Gela My love for these true, original girl bosses runs deep. […]

Intro to Emotional Branding- Great Brands Feel vs. Think

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Emotional branding is real, ever-present and the most poignant way to connect with any audience. I believe that with my whole heart. Brands that resonate with their core audience call upon big “feels” to connect their message, product or ideals, and inspire that audience to then take action. Whether the motivation digs deep or hits a superficial […]

How A Twist of Fate Turned Into ADA Collection

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ADA Collection’s Founder and leader, Ada Komorniczak’s path was not a straight line, far from it. In fact, her road to becoming a fashion entrepreneur and style maker came with a fair amount of twists, turns and a side of serious wanderlust. Fueled by passion, love and a long lineage of maternal fashionistas, Ada embraced accessory design as […]

Creating A Great Brand Name- 10 Incredible Insights

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What’s in a name? A first impression, a lingering thought….trust, trend, beauty, adventure, originality and perhaps authenticity? When creating a great brand name, yes please. Naming a brand, product or company is high pressure, no doubt. Finding a name that expresses your purpose, industry or (even better) your brand vision is important, certainly, as is […]

How Tracksmith Reinvents Old School Style for Serious Runners

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Getting lost in a sea of neon, spandex, logo-emblazoned running gear is easy. Ridiculously easy- everyone is “just doing it”. When you’re ready to dial it back, to focus more on style than flash, that’s when you reach for Tracksmith. Tracksmith is a New England-based brand dedicated to giving running with the respect it deserves. Serving competitive […]

3 Favorite Brand Collaborations: October

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This month, were focusing on the best brand collaborations out currently, the ones that have us taking out our Amex with a resounding YES. Loyal Brandettes readers know we’re smitten with great brand collabs that elevate all involved through design, creativity and good ol’ fashioned brand power. We’re such strong believers, we even wrote our own guide […]

Find Brandettes Beyond the Blog

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Collaborating with creative, like-minded individuals is an essential part of professional development. Personally, I thrive off of the energy, excitement and alternative point of view those connections, typically, bring. This fall, Brandettes is introducing a few incredible collaborations I’m pretty thrilled about, with organizations I have massive respect for. Where to Find Brandettes Beyond the Blog… Beauty […]

Chicas Tacos- Where Social Media & Serious Flavor Connect

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Chicas Tacos happily sits right smack dab in the middle of a multi-billion dollar revamp of Los Angeles’ city center. The last decade has ushered in a major makeover of an area that has long struggled with poverty and a transient population. To breath new life into what was once the city’s heartbeat, Los Angeles’ […]

Cat Cafes, For Caffeine & Cuddles

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Cat café hangouts are a thing, and one is coming soon to a perch near you. The first cat café opened in Taiwan nearly 20 years ago, in 1998. Shortly thereafter, another location opened in Osaka in 2004 and the concept has spread rather rapidly from there. In fact, Forbes has called cat cafés a […]