Thinking Outside the Surface w/ Caesarstone

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Brand collaborations are an incredibly valuable way to foster great storytelling for all involved. Feature and benefit based marketing is no longer a primary platform; the way to truly engage an audience is through thoughtful and meaningful brand experiences. And while not all brand experiences have to be physical, Caesarstone, developer of technologically advanced, forward thinking […]

3 Favorite Brands: September

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Fall always, for me, ushers in a bit of a reinvention. It’s time to refresh, explore new styles and get ready for cooler temps ahead. Right now, I’m feeling the old school fitness vibes. Perhaps it’s a byproduct of binge watching The Get Down or rediscovering The Karate Kid, but the 70’s and 80’s athletic flair feels impossibly fresh. Here, […]

Why Authenticity Is Everything

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After working in marketing and branding for 20+ years now, I know one thing for sure- there is no silver bullet. We all get lucky sometimes and strike career gold without having to work too terribly hard, but that rarely if ever, happens. What pushes us forward, more times than not, is hard work, strong […]

3 Favorite Brands: August

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Direct to consumer brands are blooming big time. The refreshingly direct approach is clean, clear and focused in a sea of omni-channel brands that can often become cloudy. The three brands featured this month are major standouts, favorites for a whole host of reasons. The increased margin realized from direct to consumer distribution enables the […]

Sprinkles for Breakfast’s Instagram Success

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It was 20 minutes, at the very least. Perhaps even 25. The first time I met Lindsay Nathanson of Sprinkles for Breakfast, we gleefully waxed on about the blissful, color-filled joy that is rainbow sprinkles for nearly as long as a prime time sitcom. Lindsay’s passion for baking comes across instantly in conversation, but even […]

Sunset Skateboards’ Radical Redux

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Race, gender, income, weight, origin, age…all factors rendered completely irrelevant in the world of skate boarding. The inclusive nature of the skate culture is welcoming (yet still competitive) with counter-culture roots that run deep through the core of the sport and those that love it. Individuality is relished; now isn’t that refreshing? As a longtime […]

3 Favorite Brands: July

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Summer is the perfect time to lighten up, and this month’s favorite brands have more than a whiff of whimsy. Whether it’s the bohemian florals of Ulla Johnson, the swan-tacular floats from Sunnylife or the 70’s fab specs from the new LA-based sunnies brand, Perverse, these trending brands are pretty, playful and totally party ready. Trending Now- […]

What David Bowie Knew About Branding- 5 Facts

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David Bowie, born David Robert Jones, was the ultimate global brand. He was magnetic, often magnificent, and the creative world will forever admire his incredible contributions to the arts. Highs, lows and a career based on colorful creativity, Bowie knew a thing or two about navigating towards long-term success. Here, we explore the top five […]

My Brand: 15 Musings From This Marketer

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Brandettes was launched as a vehicle to connect, to bring creatives and brands together for a dose of unexpected inspiration. The entrepreneurs, CEOs, brand leaders and innovators we’ve been blessed to feature on Brandettes, continue to inspire me both personally and professionally. In many cases, these amazing individuals have also become friends. In the spirit of […]

Get Ready for Bed w/ Dream Water

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Insomnia is a persistent disorder that can make it hard to fall asleep, hard to stay asleep or both, despite the opportunity for adequate sleep. With insomnia, you usually awaken feeling sluggish, which takes a serious toll on your ability to function well during the day. According to the U.S. Department of Health and Human […]