Case Study- Reinventing Indigo’s Logo, The Final Design
Reinventing your brand’s identity is no simple task. Actually, it’s possible that the decision to do it in the first place, to accept the…
Branding
Case Study- Reinventing Indigo’s Brand Logo, Inside Our Process
How We Reinvented Indigo’s Brand Logo On a daily basis, we as consumers are inundated with brand logos. In a split second a company…
A Sisterhood By Design – Gabriela Artigas Jewelry
Like most people, we can’t resist a little bling to take an outfit to next-level status. One jewelry brand that’s a personal favorite of…
For Entrepreneur Erin Condren, It Pays to Plan Ahead
Life may be what happens when making other plans, but for stay-at-home mom turned entrepreneur Erin Condren, planning is life—and it should be as…
Michelle Breyer- How Frizz & Fate Launched A Curl Revolution
You just know. Moments after meeting Michelle Breyer you know why she’s a successful entrepreneur several times over. Focused, passionate, knowledgable and engaging, the…
Commodity- Crafting the Future of Fine Fragrance
In 2014, a chance meeting in a London café between entrepreneurs Konstantin Glasmacher and Ash Huzenlaub (below, left to right) led to, what has become, the global…
Repurpose Compostables- 100% Plant Based and Pretty Stylish Too
As temps get hotter, we head outside. To the beach, to the pool and to the park for a picnic. Spending more time outside signals the…
Inside the Epic Sound & Style of Streetlight Cadence
The full Streetlight Cadence experience washes over you within seconds of their first song. Joyful, creative, inventive, this is a brand, I mean band, that…
How Skinny & Co. Stands Out from the Coconut Oil Crowd
I’ll admit, I’m a little obsessed. After decades of working in the beauty industry and having sampled the coolest, newest and most buzzed about skincare…
Fast-Growing & Fizzy- Inside the Sparkling Water Craze
Everyone knows, high-fructose corn syrup-laden soda is bad for them. It’s brutal on dental work, a major cause of obesity and, in general, a health…