Free Checklist for Pain-Free Product Development
Several months ago, I hosted several lively roundtable discussions, with beauty industry executives, on the topic of product development. Throughout the various sessions, the CEOs, marketers, product development managers and sales executives present all had one clear and consistent point to drive home- product development is painful! For many, the process (from start to finish) is wrought […]
Intro to Emotional Branding- Great Brands Feel vs. Think
Emotional branding is real, ever-present and the most poignant way to connect with any audience. I believe that with my whole heart. Brands that resonate with their core audience call upon big “feels” to connect their message, product or ideals, and inspire that audience to then take action. Whether the motivation digs deep or hits a superficial […]
Pivoting- Steps to Success, Straight From A Shark
Navigating change can be challenging, we all know that to be true. Major adjustments can be true tests of your sanity, yet sometimes, a slight shift or pivot, can prove just as harrowing (like a steep set of stairs when your legs are already shaky). At the end of the day, we’re all just doing the […]
Find Brandettes Beyond the Blog
Collaborating with creative, like-minded individuals is an essential part of professional development. Personally, I thrive off of the energy, excitement and alternative point of view those connections, typically, bring. This fall, Brandettes is introducing a few incredible collaborations I’m pretty thrilled about, with organizations I have massive respect for. Where to Find Brandettes Beyond the Blog… Beauty […]
Why Authenticity Is Everything
After working in marketing and branding for 20+ years now, I know one thing for sure- there is no silver bullet. We all get lucky sometimes and strike career gold without having to work too terribly hard, but that rarely if ever, happens. What pushes us forward, more times than not, is hard work, strong […]
What David Bowie Knew About Branding- 5 Facts
David Bowie, born David Robert Jones, was the ultimate global brand. He was magnetic, often magnificent, and the creative world will forever admire his incredible contributions to the arts. Highs, lows and a career based on colorful creativity, Bowie knew a thing or two about navigating towards long-term success. Here, we explore the top five […]
#LAHoppyHour’s Instagram Influencers
Influencer marketing events can be incredibly productive for creatives and brands, both. Nearly 85% of marketers will engage in influencer marketing of some kind this year. Why? Engage with the right influencer(s) and sales have the potential to soar. Instagram, in particular, is a highly visual, feeling-ful medium with which to connect. Over 400 million […]
25 Palm Springs Hot Spots to Hit @ Coachella
Our Local’s Guide to Palm Springs Hot Spots is done a little differently. Over the years, we’ve read countless Palm Springs guides to the desert resort town that seem to focus on the same spots, over and over, that highlight big names versus small discoveries. In other words, not where the locals hang. This 25 Palm Springs Hot […]
A Blogger’s Guide to Brand Partnerships
It’s no secret that influencer marketing is an essential part of any brand’s marketing mix today. With over 150 million bloggers, vloggers and social media stars driving engaging content for mega brands and upstarts, the influence of social media on consumer products is massive. And with great exposure, comes great opportunity. As a marketing executive, I have […]
Advice from Today’s Top CEOs
Dreaming of running your own big, bold, profitable business is one thing, getting that dream off the ground is entirely different. Success comes in many forms, true, but the CEOs of some of today’s most innovative and exciting businesses have a handful of similarities. Touting endurance, team work, positivity and an talent for thinking beyond the […]