Free Checklist for Pain-Free Product Development
Several months ago, I hosted several lively roundtable discussions, with beauty industry executives, on the topic of product development. Throughout the various sessions, the CEOs,…
Expert Tips
Intro to Emotional Branding- Great Brands Feel vs. Think
Emotional branding is real, ever-present and the most poignant way to connect with any audience. I believe that with my whole heart. Brands that…
Pivoting- Steps to Success, Straight From A Shark
Navigating change can be challenging, we all know that to be true. Major adjustments can be true tests of your sanity, yet sometimes, a slight…
Find Brandettes Beyond the Blog
Collaborating with creative, like-minded individuals is an essential part of professional development. Personally, I thrive off of the energy, excitement and alternative point of…
Why Authenticity Is Everything
After working in marketing and branding for 20+ years now, I know one thing for sure- there is no silver bullet. We all get…
What David Bowie Knew About Branding- 5 Facts
David Bowie, born David Robert Jones, was the ultimate global brand. He was magnetic, often magnificent, and the creative world will forever admire his…
#LAHoppyHour’s Instagram Influencers
Influencer marketing events can be incredibly productive for creatives and brands, both. Nearly 85% of marketers will engage in influencer marketing of some kind…
25 Palm Springs Hot Spots to Hit @ Coachella
Our Local’s Guide to Palm Springs Hot Spots is done a little differently. Over the years, we’ve read countless Palm Springs guides to the desert…
A Blogger’s Guide to Brand Partnerships
It’s no secret that influencer marketing is an essential part of any brand’s marketing mix today. With over 150 million bloggers, vloggers and social media stars…
Advice from Today’s Top CEOs
Dreaming of running your own big, bold, profitable business is one thing, getting that dream off the ground is entirely different. Success comes in…