Bob Myers- Leading Golden State to the Championship
Honest. Open. Unpretentious. In the cutthroat world of professional sports, these are not words you hear often. Yet this is exactly how colleagues describe Bob Myers, General…
interviews
Boosting Brands @ Bella PR
Great PR is essential to the success of any brand today, large or small, to keep up with the massive array of end-user touchpoints. Consumer…
Hollywood Bowl’s Marketing Magic
Every year, around this time, you can find me pouring over the Hollywood Bowl events schedule to plan my summer’s entertainment. It’s a bit of…
Jessica Beattie of HACIENDA
Developing a successful lifestyle brand is no small task. Mastering many diverse categories is tough for even the sharpest marketing minds. The biggest key…
Commodity Fragrances- Behind the Brand
We discovered Commodity fragrances via an article in Fast Company in early 2014, then experienced the brand’s Fitting Kit, and have had a high school-like crush on…
Record Store Day- The Interview
Records can change your life forever. The right song, the right band, can make you feel part of something much bigger and more powerful…
Arctic Zero
Now that spring is here and stores are replacing blazers with bikinis, those late night ice cream splurges don’t seem quite as appealing. That…
Bright, Bold BOOMCHICKAPOP
I first spied BOOMCHICKAPOP’S bright, bold, party-ready package in the snack food aisle of my local Target. There they were- bright pink and aqua…