Bob Myers- Leading Golden State to the Championship
Honest. Open. Unpretentious. In the cutthroat world of professional sports, these are not words you hear often. Yet this is exactly how colleagues describe Bob Myers, General Manager for the 2017 & 2015 NBA Champions, The Golden State Warriors. In case you weren’t one of the 23.2m viewers of Game 6 (the most watched since Michael Jordan’s final championship with the […]
Boosting Brands @ Bella PR
Great PR is essential to the success of any brand today, large or small, to keep up with the massive array of end-user touchpoints. Consumer landscapes have changed so much in recent years and seem to evolve on a nearly daily rotation. Influencer marketing rules while traditional advertising continues to slow. Bella Public Relations in New […]
Hollywood Bowl’s Marketing Magic
Every year, around this time, you can find me pouring over the Hollywood Bowl events schedule to plan my summer’s entertainment. It’s a bit of an obsession, really, and I look forward to each Bowl season with enthusiasm. The warm nights, bottles of rosé and sense of community we rarely unearth here in Los Angeles, are all […]
Jessica Beattie of HACIENDA
Developing a successful lifestyle brand is no small task. Mastering many diverse categories is tough for even the sharpest marketing minds. The biggest key to success is identifying a market niche and growing it organically in ways that stay true to the core brand. Holding true to a unique point of view is essential no […]
Commodity Fragrances- Behind the Brand
We discovered Commodity fragrances via an article in Fast Company in early 2014, then experienced the brand’s Fitting Kit, and have had a high school-like crush on the scents ever since. And what’s not to love? Simply beautiful packaging, sophisticated fragrances and a fresh approach to marketing. After a late 2014 relaunch by two London based entrepreneurs, Konstantin Glasmacher and Ash […]
Record Store Day- The Interview
Records can change your life forever. The right song, the right band, can make you feel part of something much bigger and more powerful than yourself. Music has done that for me, and likely you, our reader. It’s that sense of community that inspired the founders of Record Store Day to connect and celebrate the […]
Arctic Zero
Now that spring is here and stores are replacing blazers with bikinis, those late night ice cream splurges don’t seem quite as appealing. That is, unless you are indulging in Arctic Zero Fit Frozen Desserts. At a mere 150 – 300 calories per pint, you can polish off the entire container with zero guilt! Arctic […]
Bright, Bold BOOMCHICKAPOP
I first spied BOOMCHICKAPOP’S bright, bold, party-ready package in the snack food aisle of my local Target. There they were- bright pink and aqua bags of deliciousness shouting in a sea of yawn-worthy chips, pretzels and popcorn. I loved that the calorie count was right there on the front of the bag; sugar content is […]