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Crafting a Memorable Brand Experience

Brand Experience blog

In the bustling realm of consumer packaged goods (CPG), standing out is not just a desire—it’s a necessity. The market is teeming with options, and to make your brand shine, a clever and memorable brand experience is crucial. This involves more than just a flashy logo; it’s about creating a holistic encounter that resonates with […]

Inside The Wrinkle Cream of Hair Care – Arey

Arey products

After 20+ years in consumer products, and beauty specifically, it takes a lot for us to do a double take. Brands, products and campaigns can all start to feel strangely similar, with surprises here and there, but still few and far between. Then we met Arey, and at first glance, our interest was piqued.   […]

A Sisterhood By Design – Gabriela Artigas Jewelry

Gabriella Artigas feature

Like most people, we can’t resist a little bling to take an outfit to next-level status. One jewelry brand that’s a personal favorite of ours is Gabriela Artigas, an LA-based sister duo whose creative designs are bold and striking in their refined simplicity. Their clean, modern pieces have caught the eye many celebs, which helped […]

For Entrepreneur Erin Condren, It Pays to Plan Ahead

erin condren feature

Life may be what happens when making other plans, but for stay-at-home mom turned entrepreneur Erin Condren, planning is life—and it should be as colorful, inspirational, and stylish as possible. She began her eponymous paper goods business from her home 10 years ago, producing exquisite customizable paper planners to give busy women the tools to […]

Michelle Breyer- How Frizz & Fate Launched A Curl Revolution

naturally curly

You just know. Moments after meeting Michelle Breyer you know why she’s a successful entrepreneur several times over. Focused, passionate, knowledgable and engaging, the President and Co-Founder of Texture Media is easily branded a “powerhouse” any day of the week. After leading the lion share of the professional beauty industry’s curly haired initiatives for nearly […]

Commodity- Crafting the Future of Fine Fragrance

Commodity 100ml Black 1

In 2014, a chance meeting in a London café between entrepreneurs Konstantin Glasmacher and Ash Huzenlaub (below, left to right) led to, what has become, the global premium fragrance brand Commodity. Serial entrepreneur Glasmacher, known for creating disruptive startups from scratch (Hautelook and Sole Society, both now part of Nordstrom), along with Huzenlaub who has worked with CPG […]

Repurpose Compostables- 100% Plant Based and Pretty Stylish Too

icecream repurpose

As temps get hotter, we head outside. To the beach, to the pool and to the park for a picnic. Spending more time outside signals the arrival of summer, for sure. As we spend more time outdoors, we tend to consume more disposables- plastic cups, utensils and paper plates that help make cleanup easier. That is, for the […]

Inside the Epic Sound & Style of Streetlight Cadence

streetlight cadence brandettes 1

The full Streetlight Cadence experience washes over you within seconds of their first song. Joyful, creative, inventive, this is a brand, I mean band, that will stop you in your tracks. Hailing from Hawaii, Streetlight Cadence is a four member troupe that often sound like a supergroup of epic proportions, thanks to their musical vibrancy and powerful […]

How Skinny & Co. Stands Out from the Coconut Oil Crowd

skinny coconut oil feature

I’ll admit, I’m a little obsessed. After decades of working in the beauty industry and having sampled the coolest, newest and most buzzed about skincare products on the market, my all-time favorite product might just be coconut oil. It does, just about, everything. Praised for it’s rich hydration and antimicrobial properties, coconut oil is perfect for moisturizing, removing […]

Fast-Growing & Fizzy- Inside the Sparkling Water Craze

perrier cocktail

Everyone knows, high-fructose corn syrup-laden soda is bad for them. It’s brutal on dental work, a major cause of obesity and, in general, a health risk to those who make it a regular habit. The argument has been present for years, but has become more profound in recent years. So while some still reach for sugary […]