Marketing

Licensing Expo- A Recap

Brand licensing is a massive, and quite profitable, global empire. Worldwide sales of licensed goods soared to $241.5 Billion in 2014, the United States…

Commodity fragrance

Commodity- Behind the Brand

We discovered Commodity fragrances via an article in Fast Company, then experienced the brand’s Fitting Kit, and have had a high school-like crush on the scents ever…