The Brand Experience: Hacienda de San Antonio
There is always a little magic in the creation of a memorable brand experience. At the Hacienda de San Antonio hotel, a paradise nestled in the highlands of Colima, Mexico, the magic wand seems to be working overtime. The two-story hacienda resides on 470 picturesque acres within a 5000-acre working ranch, coffee plantation, dairy and organic farm. If […]
3 New Ways to Detox the Body and Soul
With summer in full swing, many of us are taking a much-needed break to rejuvenate and recharge. But for most of us, that vacation relaxation is gone the moment we step back into our crazy daily routines. That should come as no surprise considering that our bodies are being exposed to stressors on multiple fronts. […]
Kickstarter Kool- Meet Freya Estreller of Ludlows
Getting together with friends this weekend? Instead of the standard bottle of wine, bring something completely unexpected – Ludlows pre-packaged, all natural, craft cocktail Jelly Shots. Made with premium alcohol, Ludlows is available in five flavors: Fresh Lime Margarita, Moscow Mule, Planter’s Punch, Meyer Lemon Drop and Old Fashioned. It’s the Jell-O shot from your college years completely […]
Getting Good Vibes from Crystal Infused Skincare
Crystals have been used over the centuries for everything from healing to protection to feng shui, but they’ve just recently made their way to department store shelves in the form of beauty products. The word crystal comes from the Greek word krystallos, meaning frozen light. The belief is that each crystal has its own vibration that […]
Exploring the DRY trend
I’m challenged to a remember a time when descriptors like “hand-made”, “slow-churned” or even “artisan-crafted” didn’t matter in the world of consumer products. Popping up on products as diverse as hair care to hors d’oeuvres, descriptors help us glean information as well as bring a little romance. Personally, I think it may have gotten out […]
Health-Ade Kombucha
Kombucha. Also known as “The Elixir of Life,” “Divine Tea,” or simply “Booch.” In case you haven’t yet had a sip of this bubbly wonder, kombucha is a fizzy beverage made from tea that has been fermented by a bacteria and yeast culture known as SCOBY (symbiotic culture of bacteria and yeast), leaving it full of gut-friendly […]
Pure Play Kids
In light of the July 4th holiday, it feels good to celebrate a company dedicated to American-made products. Pure Play Kids has been my go-to for toys since its inception in 2010. Committed to safer, sustainable and kid-powered play, their products promote creativity and problem solving the old fashioned way – no apps or online time required. […]
Masculinity Redefined: Skincare for the Modern Man
Manscaping. Metro. Just as women are beginning to embrace the beauty of age, men are realizing that aging can be a lot more graceful with a little help. As stated in GCI magazine, the 2014 global market for male toiletries was valued at $22.2 billion, a 3.6% growth over the previous year. This jump was driven […]
3 Ways to Reach Beauty’s Most Valuable Customer
The faces of several notable Spring 2015 fashion campaigns looked rather different than years past. Instead of smooth, porcelain skinned teenage supermodels, we saw icons like 80-year-old author Joan Didion, 93-year-old style icon Iris Apfel and music legend Joni Mitchell (representing Celine, Kate Spade and Saint Laurent, respectively). Add that to 50-year-old Monica Bellucci being cast […]
Jessica Beattie of HACIENDA
Developing a successful lifestyle brand is no small task. Mastering many diverse categories is tough for even the sharpest marketing minds. The biggest key to success is identifying a market niche and growing it organically in ways that stay true to the core brand. Holding true to a unique point of view is essential no […]