Your Brain on Marketing
Tis the season for advertising that tugs on our heartstrings. I’ll admit – I’m the first to get weepy over a great commercial. This holiday my favorite is Ikea’s “The Other Letter.” In a world full of marketing manufactured emotion, this is the real deal. But what’s fascinating to me as a marketer is the science behind […]
hello- Naturally Friendly Oral Care
Friendly and oral care haven’t always gone hand in hand, until now. Enter the game-changing brand with a strong sense of fun, hello. Hello has taken a totally fresh approach to caring for our pearly whites via formula innovation, packaging excellence and a healthy sense of humor since 2013. The big four (Procter & Gamble […]
3 Smart Baby Devices That Innovate
As a new parent, it’s easy to get overwhelmed by the number of baby and kid products out there. I remember finding it difficult to differentiate between the essentials and non-essentials (probably could have passed on that wipes warmer!). If that wasn’t enough, as wearable technology continues to build momentum a new generation of smart […]
Ready. Set. Strategize.
Right after the wooziness of Thanksgiving wears off, the realization that the end of the year is near kicks in. For us marketers, this time of year brings excitement (or anxiety) over Q4 sales numbers partnered with the last minute frenzy of finalizing brand plans for the coming year. Yeah, I know you big guys have been […]
That’s Marketing
It’s brilliant. Marketing magic explained via a simple yet effective circus analogy is as smart as it is straightforward. And while you may have come across this comparison once or ten times in the past, as the ringmaster of your own brand, it’s always worth another look. That’s marketing! If the circus was coming, and […]
LA Auto Show’s Breakthrough Branding
The 2015 LA Auto Show is experience marketing at it’s ultimate best. The show has settled into the Los Angeles Convention Center for an automotive spectacle attracting over 900,000 attendees before the conclusion of it’s 10 day run. There are over 125 exhibitors showcasing roughly 800 cars to revelers and potential buyers alike. And if […]
Branding Bond. James Bond.
Few brands have stood the test of time as well as James Bond. In fact, the James Bond film franchise is one of the longest continually-running film series in history, having been in on-going production since 1962. After 24 films including this month’s Spectre, let’s take a moment to reflect on what makes this brand’s […]
Hot Sauce, A Scorching Success
It’s always interesting to discover a product that suddenly steps into the limelight after years (in this case, centuries) in the shadows. Hot sauce, pardon the pun, is a product that is absolutely on fire currently. Domesticated chile pepper plants were cultivated and used in cooking as far back as 6,000 years ago in South […]
Your Brand Story Is Not A Fairytale
Today more than ever, brands earn trust through authenticity. It’s true. Weaving fantastical stories together to offer a false sense of promise is no longer customary in the world of marketing. Using specific hair pomade won’t get you the girl and cigarettes are definitely not doctor endorsed, as 1960’s advertising would have had you believe. […]
Beyond the Bar w/ Bottle & Barlow
Hybrid business models have fascinated us for a long time, but none more than the barbershop/ bar concept. It’s two great things rolled up in one, certainly, but from a marketers point of view, it extends a unique and truly memorable experience to a guest that may have otherwise thought of a haircut and bottle […]