Brand Development

Crafting a brand to stand out in a sea of the same takes hard work and a lot of heart. Brand positioning, naming and the product itself all ladder up to a complete brand experience, and if done well, connect with your core consumer in a way that’s meaningful, moving and actionable.

At Brandettes, we take a full circle approach to brand development that’s informed by data, industry insights and emotion. Whether your product or service is ingredient-focused, centered on sustainability, or rooted in a specific niche, we craft our services to help establish your core consumer and create programs that truly resonate.

Brand Development Services

Brand Strategy + Positioning

Brand Development

Copywriting + Naming

Brand Development

Product Development

Brand Development

Related Brand Development Case Studies

Korean Packaged Foods + Sauces

Korean Sauces Get a Pop Culture Twist

Mantl

Redefining Men’s Wellness Through Skincare

CLICS

Game-Changing Color Innovation

Apricot Lane Farms

Scaling the “The Biggest Little Farm”

Reinvented Leisure Wear

Crafting a New Category in Swim

Legendary Rock Icon + DJ

Strategy for an Iconic Collaboration

Textured Hair Care

Connecting With Cross-Channel Marketing

Leading Hair Care Brand

Complete Pro Hair Care Refresh

Celebrity Dermatologist

Skincare Brand for TV Famous Dr.

INK

Leading the Way in Tattoo Preservation

“...The Brandettes team was a total godsend. The results of our re-branding project were better than we could have imagined and the support we received throughout the entire process was unparalleled.”

- Layne Ergas, Director of Marketing, Omnilux LED