“40 years heading Marketing, Nikola’s team is head and shoulders above any team I have worked with. Nikola’s marketing expertise is beyond reproach. She excels in Strategy, Product Development, and People Management. I would recommend Brandettes to any company seeking marketing leadership.”
Simply put, is the opportunity to create white space, chart a new path or introduce a new category. As a natural products product development agency, Brandettes is focused on helping brands like yours find and build a leadership position within the white space. It’s not only about developing something new and original, it’s also about taking what’s already there and making it significantly better. While a brand may not be the first to enter a category, with a great natural products product development agency and some serious marketing savvy, yours can be the brand to improve upon an idea and capture that coveted market leader position. As the natural product market evolves, brands need to keep an eye on exactly what consumers want so you can market products effectively. Evolving and product innovation also becomes effective so you can go to market with a distinctive strategy.
Benchmark innovation is a challenge no matter what industry you’re in, especially within CPG. Shelves are crowded and there’s a lot of noise, it’s true. As we work with brands, our natural products product development agency finds a competitive audit essential to identifying viable white space in the pursuit of product innovation. We use data, combined with industry expertise and a healthy dose of trend research to uncover and drive forward opportunities for true innovation.
And that’s just the development side. On the customer side, we know there is a barrage of info coming at them from a multitude of digital channels. Constantly changing customer expectations is something our natural products product development agency navigates regularly. In many categories, the info overload and crowded market are fueling a demand for greater personalization, or the ability to market, advertise to, and even develop goods or services that suit individual consumer preferences.
These market shifts and pressures continue to throw brands off their game — driving uncertainty and reactivity rather than deep understanding and responsiveness. That’s where Brandettes comes in. As a natural products product development agency, we know the customer and their needs are changing, and it’s our job to come to the table with actionable solutions.
Outsourcing your development to Brandettes’ natural products product development agency can bring countless benefits and cost savings. Working with us can alleviate significant pressure on your team and brand. While there are no “tricks” to effective development, the secret sauce has everything to do with great management. Doing the work up front and crafting a process with accountability is, really, the only way to get it done with a degree of ease. Our team of experts, including chemists, designers, and manufacturing partners are accountable for our shared goals and objectives, and we bring our natural products product development agency expertise to the table to drive progress.
The first step is research; a thorough understanding of the natural products market and where, exactly, you are hoping to fit in or stand out, is essential. This applies to the product concept, yes, but solid direction always involves a pricing strategy as well. Major frustrations bloom when cost-prohibitive projects are benched at the end of a development cycle. To avoid this happening to you and your brand, Brandettes’ natural products product development agency develops a solid price position that can then be worked back into your core costs, packaging, and labor.
We offer complete A-Z product development and innovation services to meet all of your brand and R&D needs. Schedule a 30-minute consultation to meet our team, review your goals, and get started.
Brandettes is a natural products product development agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.
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