Strategy That Travels—Online and Offline.
Your beauty-obsessed customers don’t live in one channel—neither should your marketing. We create cross-channel strategies that connect the dots between digital, retail, influencer, and experiential, making sure your brand shows up with impact.
Your customer might discover you on Instagram, learn more through email, and make a purchase at ULTA. That journey needs to feel seamless. Our cross-channel marketing strategies ensure your beauty brand stays consistent across every platform—visually, verbally, and emotionally.
From social to Sephora shelves, we help brands adapt their messaging to meet the moment. Cross-channel marketing is about more than repetition—it’s about strategic coordination. The result? Smarter spend, higher engagement, and a brand experience that feels just right.
When all we’ve heard about lately is the importance of engaging on social media, it’s easy to get singularly focused. The fact is, most brands need to think bigger…much bigger. The importance of omnichannel or cross channel marketing services cannot be understated.
Your potential customers could be anywhere – and you need to be where they are. Working with beauty cross channel marketing services, like Brandettes, will help you identify the right channels to play in, and work with you to develop compelling campaigns that truly convert.
We know that marketing budgets can be a big task, so Brandettes will work with you to plan resources and ensure your marketing capital is allocated in the right areas.
Are you looking to develop the next great beauty CPG brand? If so, you’ll need beauty cross channel marketing services that make the most of your marketing budget. With our beauty cross channel marketing services, Brandettes takes into account all of the different ways that customers can interact with your brand. It’s important to consider all channels when developing your marketing plans in order to reach the widest audience possible. The right mix?
That’s where we come in. Our team of strategic and tactical experts with more than 20 years of experience will put together a plan that makes the most sense for your brand and budget. Not all agencies are equal, Brandettes brings the beauty cross channel marketing services experience and knowledge to drive real results.
Brandettes works to understand your goals and the competitive landscape to develop a strategy for an effective brand strategy consulting services program
We will align project goals with a range of positioning strategies to support your marketing efforts
We go beyond brand positioning to bring you comprehensive, cross-channel marketing services to build awareness, trust and conversions
With our two decades of expertise as CPG marketing agency professionals, we’re hard-pressed to think of an occasion where we didn’t recommend a beauty cross channel marketing services approach for a client. It almost always makes sense. A beauty cross channel marketing services approach allows you to attract and interact with your target audience on their terms but through your own unique beauty brand experience.
The benefits of a beauty cross channel marketing services program are many. For our agency, a few that come to mind:
All platforms are not ideal for every brand. At Brandettes agency, we believe your brand’s target audience should always remain your North Star. The beauty cross channel marketing services you choose have everything to do with the potential or existing customer you are serving. Many potential channels, like social media, have specific channels within them that you need to consider too- like Facebook, Instagram, and TikTok. These aforementioned channels all have very different content and audiences. For example, some brands will benefit from a social media campaign that uses visual platforms like Instagram, while others will be better suited to targeting video-centric, youthful audiences on TikTok.
Target audiences are rarely made up of one single type of customer, so the best option is often to combine a mix of multiple channels to reach a broader selection of potential customers. Our agency often deploys multiple channels at once, which can be a powerful strategy if those beauty cross channel marketing services complement each other.
Brandettes offers beauty cross channel marketing services to meet all of your brand’s long and short-term goals. Schedule a 30-minute consultation to meet our team, review your objectives, and get started.
Brandettes is an agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.
