Meet Normal- A New Way to Feel the Beat
The global market for headphones has skyrocketed in the last ten years to reach $9.9 billion- there was a 16% jump at retail in 2014 alone. Surprised? I’m quite positive the answer is no. We see headphones EVERYWHERE these days, literally. At the gym, at Starbucks, while we’re commuting and certainly while traveling. With the […]
Don Ressler of Fabletics
It’s official, yoga pants are taking over the world. Fueled by the booming health and wellness industry, analysts have projected that the U.S. athletic apparel market will rise by nearly 50 percent to more than $100 billion by 2020. These numbers reflect the fact that athleisure is now way beyond a clothing trend, it’s a […]
Exploring the DRY trend
I’m challenged to a remember a time when descriptors like “hand-made”, “slow-churned” or even “artisan-crafted” didn’t matter in the world of consumer products. Popping up on products as diverse as hair care to hors d’oeuvres, descriptors help us glean information as well as bring a little romance. Personally, I think it may have gotten out […]
3 Brands For Summer Splashing
As the temperatures here in Los Angeles climb higher and higher, I can’t help but crave time at the beach. Zuma, Santa Monica, Laguna and San Clemente…they’re all stellar options in my book. Summer vacation affords a few extra hours of daylight to soak up the sun, enjoy family time and show off our favorite beach […]
Penelope Candles
Sales of candles have skyrocketed, in the past decade, to become an over $2 billion industry here in the United States. They’re sold everywhere- through gift, specialty, drug/mass retailers, and purchased almost exclusively (90%) by women. Candles are a go to gift for many of us, often an indulgence that we won’t justify for ourselves […]
The 80’s Called, They Want Their Brands Back
There’s comfort in the fact that pop culture is cyclical. What’s old is new, what’s new is old- the beat goes on decade after decade and consumers soak it all up quite nicely. Right now, the volume level on 1980’s brands is increasing like a Venice Beach ghetto blaster on a hot summer day. With the […]
Surdyk’s Flights Re-Imagines Airport Eats
Airport food is, typically, passable at best. There’s an overabundance of chicken wings and nachos to accompany a bland array of pre-packaged salads. So many airport food options come with minimal inspiration. That’s where Surdyk’s Flights just smashes the competition. Creating a memorable experience is paramount for the team at Surdyk’s Flights and it’s parent […]
Beachy Cream- Pinups and Pints
Enjoying an ice-cold treat on a hot summer day belongs on life’s greatest hits list, for sure. The whole experience makes me giddy with delight. The mind-bending flavor selection process, watching the cone be packed full of goodness and then the delectable race to the finish before any melting occurs. It’s all good. Americans enjoy […]
Inside The Brand w/ Jenna Habayeb of Splendid
I remember my first experience in a Splendid store. I was awed by how the brand perfectly captured the easy, laid-back, but effortlessly chic style that I loved so much about Los Angeles. Then I tried on a shirt and I was hooked. For life. I couldn’t wait to share the love when I had my […]
Think Big w/ Little Guy Teardrop Trailers
America’s National Park System is making a conscious effort to increase visits to its 401 sites through campaigns like their “Find Your Park” initiative that coincides with the 100th anniversary of the Service. They’re looking to drive interest and action from millennials, urban dwellers and a more diverse population of multi-cultural Americans. So far this […]