Drink In Sisters of Los Angeles- Modern, City Inspired Gifts
The connection between products and places has always been significant, mementos serving as a physical reminder of an experience we want to recall again and again. Concert t-shirts, coffee mugs, shot glasses and tote bags emblazoned with a logo and/or date of a particular event are ultra popular, nostalgic even. The gift and souvenir market […]
Ethics and Innovation in Iceland
We’ve seen a curious uptake in bloggers and media drawing inspiration from Europe’s westernmost country, Iceland. It’s a fascinating country, really, with a rich heritage and a population keen on continuing the fairytale-like folklore passed through generations. Iceland is one of the youngest landmasses on the planet, and home to some of the world’s most active […]
A Blogger’s Guide to Brand Partnerships
It’s no secret that influencer marketing is an essential part of any brand’s marketing mix today. With over 150 million bloggers, vloggers and social media stars driving engaging content for mega brands and upstarts, the influence of social media on consumer products is massive. And with great exposure, comes great opportunity. As a marketing executive, I have […]
Advice from Today’s Top CEOs
Dreaming of running your own big, bold, profitable business is one thing, getting that dream off the ground is entirely different. Success comes in many forms, true, but the CEOs of some of today’s most innovative and exciting businesses have a handful of similarities. Touting endurance, team work, positivity and an talent for thinking beyond the […]
Loeffler Randall
Understated. Elegant. Timeless. Three words that perfectly describe the Loeffler Randall design aesthetic. Founded in 2004 by visionary Jesse Randall, this effortlessly chic brand has established its place in the fashion world by selling to Bergdorf Goodman in their first season, collaborating with brands like Gwyneth Paltrow’s goop and winning the coveted CFDA Swarovski Award for […]
5 Otherworldly Inspired Trends
All of us, at one time or another, have looked up at the dark night sky and felt overwhelmed by its awe-inspiring beauty and greatness. In those moments, it’s easy to believe that our answers are out there, perhaps pre-destined by an all-knowing universe (cue Coldplay’s “Sky Full of Stars”). Considering that there is a waiting […]
HUM Nutrition
Is improving your skin, hair and nails (not to mention your overall health) really as easy as taking a few vitamins a day? Based on some pretty impressive science and the experts at HUM Nutrition, it certainly looks that way. The dietary supplements industry is a multi-billion dollar market, with sales of global nutraceuticals expected […]
Tapping the Cold Brew Caffeine Craze w/ High Brew
Cold brew coffee is the latest craze taking hold of those of us who are caffeine obsessed (my hand is raised). With two thirds less acid and a slightly sweeter taste than hot brewed coffee, it offers a flavorful, smooth-tasting alternative to the traditional cup of joe. Cold brew is not just iced coffee. Not […]
Fusion Jerky’s Brand Building
As you can probably tell, Brandettes gets pretty darn excited about brands that upset the norm. Fusion Jerky fits that profile but certainly doesn’t fit in a box. Truth be told, it has very little in common with typical jerky really, other than the base protein. Traditional jerky is dry, hard to chew and comes […]
3 Culinary Inspired Beauty Trends
Mango and White Ginger. Sprouted Mineral Greens. Sea Cucumber. What reads like a farm-to-table restaurant menu is actually a roster of latest and greatest culinary inspired beauty products. As the health and wellness movement continues to drive the popularity of farmers markets and farm-to-table concepts, consumers are embracing the belief that beauty, like health, really […]