Snarky brands aren’t boring
Humor has always been a great marketing tool. Let’s face it, we all like to laugh. Brands like Old Spice, Dollar Shave Club and even Kmart with their “I Shipped My Pants” campaign have gone beyond humor to embrace snark as a brand platform and a foundation for bold design. Yes, I know, t shirts […]
3 Favorite Brands: September
Sometimes we get so excited about a particular brand or product, we simply must spread the word. Today Brandettes is kicking off a monthly feature that curates all the brands we’re currently crushing on. Short and sweet, here are our favorite brands for September: Apricot Lane Farms The Moorpark, CA farm featured on Oprah’s Super […]
The Greenbrier Resort
My fascination with The Greenbrier resort in White Sulphur Springs, WV began as a child. Massive and magnificent, I felt like a princess in a palace, a fairytale come to life. Years later when I returned as an adult, I was surprised to discover that The Greenbrier still delivered every ounce of the splendor and awe that […]
Pedego Electric Bikes
2014 was a banner year for the bike industry in the United Sates, ushering in a 5% increase against a zero growth trend that goes all the way back to 2003. Bikers looking to ride for fun, for sport or to commute purchased over 18 million new bikes last year- that’s a lot of wheels! I’m […]
American Giant’s Hoodie Revolution
Apparel-wise, there are not many pieces more satisfying than a plush, well-made hoodie. Comforting and comfortable, a good hoodie can wrap you up in softness that feels like something between mom’s cashmere sweater and those footie pajamas we rolled around in as kids. But what if you wanted go beyond “good” to reinvent the hoodie […]
Branding by Blood Type
At Brandettes, we are fascinated with the future and constantly working to incorporate developing trends into our brands. While there are always a lot of unknowns, one thing is very clear – as science and technology continue to evolve, everything from our healthcare to our diet to our beauty regimen will become more personalized. We’ve […]
7 Secrets to Winning a Product Award
Most of us in the beauty industry really love what we do. So when product award season comes around, getting outside validation for a product that you’ve poured your heart and soul into is about as good as it gets. The competition can be fierce – awards have the power to drive significant product sales […]
Fusion Jerky’s Brand Building
As you can probably tell, Brandettes gets pretty darn excited about brands that upset the norm. Fusion Jerky fits that profile but certainly doesn’t fit in a box. Truth be told, it has very little in common with typical jerky really, other than the base protein. Traditional jerky is dry, hard to chew and comes […]
Art-o-Mat’s Vend Art
Delight and surprise are powerful aspects of a great brand experience. Layer in clever design and interactivity and you’ve hit a home run. Art-o-mat®, an organization that repurposes vintage cigarette vending machines into one-of-a-kind vend art dispensaries, is connecting with both the voracious art collector and the casual passerby that gets caught up in the […]
James Beard Award-Winner, Naomi Pomeroy of Beast
My singular dining experience at Beast came with a significant amount of planning. I had spent many evenings Googling, Yelping and obsessing over Eater reviews to find the perfect evening out during a long anticipated weekend trip to Portland. I can’t remember exactly how my path wound it’s way to Beast, but it led to […]