3 Favorite Brands: January

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L.A. days have been a little gray lately.  So when the sun peeked out from behind the clouds this weekend, we were inspired to seek out some color for this month’s 3 Favorite Brands. These bright and bold must-haves from California-based product lines are ultra affordable, totally giftable and all saturated with bright, confident colors […]

Country & Coasters @ Dollywood

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Bold, blonde and incredibly business savvy, it’s nearly impossible not to admire Dolly Parton. Her creativity and talent has touched hearts and inspired minds for over 40 years through music, movies, literature, amusement park attractions, resorts and so much more. She’s sold over 100 million records, worldwide, and is the most awarded and celebrated female […]

Your Brain on Marketing

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Tis the season for advertising that tugs on our heartstrings.  I’ll admit – I’m the first to get weepy over a great commercial.  This holiday my favorite is Ikea’s “The Other Letter.” In a world full of marketing manufactured emotion, this is the real deal. But what’s fascinating to me as a marketer is the science behind […]

Ready. Set. Strategize.

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Right after the wooziness of Thanksgiving wears off, the realization that the end of the year is near kicks in. For us marketers, this time of year brings excitement (or anxiety) over Q4 sales numbers partnered with the last minute frenzy of finalizing brand plans for the coming year. Yeah, I know you big guys have been […]

That’s Marketing

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It’s brilliant. Marketing magic explained via a simple yet effective circus analogy is as smart as it is straightforward. And while you may have come across this comparison once or ten times in the past, as the ringmaster of your own brand, it’s always worth another look. That’s marketing! If the circus was coming, and […]

Branding Bond. James Bond.

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Few brands have stood the test of time as well as James Bond. In fact, the James Bond film franchise is one of the longest continually-running film series in history, having been in on-going production since 1962. After 24 films including this month’s Spectre, let’s take a moment to reflect on what makes this brand’s […]

The Force is With Us

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If you haven’t yet felt the force, make no mistake, it’s definitely with you. It’s hard not to notice the Star Wars effect this holiday season as we speed towards December 18th, 2015, opening day of Star Wars: The Force Awakens. The long anticipated film broke ground with their merchandising on “Force Friday”, aka September […]

Hot Sauce, A Scorching Success

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It’s always interesting to discover a product that suddenly steps into the limelight after years (in this case, centuries) in the shadows. Hot sauce, pardon the pun, is a product that is absolutely on fire currently. Domesticated chile pepper plants were cultivated and used in cooking as far back as 6,000 years ago in South […]

5 S’s of Influencer Marketing Success

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Move over celebrities, there’s a new type of influencer in town. For those of you new to the game, Influencer Marketing is essentially a form of marketing that utilizes individuals with influence over your potential buyers. One of the main drivers of Influencer Marketing is the shift in consumer attention. With social media consuming over 2.5 […]

HUM Nutrition

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Is improving your skin, hair and nails (not to mention your overall health) really as easy as taking a few vitamins a day? Based on some pretty impressive science and the experts at HUM Nutrition, it certainly looks that way. The dietary supplements industry is a multi-billion dollar market, with sales of global nutraceuticals expected […]