5 S’s of Influencer Marketing Success
Move over celebrities, there’s a new type of influencer in town. For those of...
Move over celebrities, there’s a new type of influencer in town. For those of...
A certain special someone, my Brandettes partner, recently celebrated a birthday. Candles, cake, cards...
The demand for good-for-you healthy snacks is on the rise. According to a recent Nielsen...
At one time a mainstay of American culture, the $3.5 billion U.S. chewing gum...
Today more than ever, brands earn trust through authenticity. It’s true. Weaving fantastical stories...
Hybrid business models have fascinated us for a long time, but none more than...
Horror is everywhere, and not just because it’s October. Now a year-round business, our...
An entrepreneur’s spirit and passion is infectious; you can almost feel the fire and...
Live. Love. Layer. You don’t have to tell me twice when it comes to...
There’s also a lot of noise today around Influencer Marketing and it’s easy to...
The weather in L.A. is still sweltering, but we’re thinking forward to get ready...
Sugru may be the coolest brand you’ve never heard of. An innovative mouldable glue...
Behind most trends is a catalyst – a spark that ignites something so big...
Smoke has slithered its way into the latest lifestyle product trend; from cosmetics to cocktails...
Healthy brands consistently take fitness tests to assess their level of strength and agility....
Is improving your skin, hair and nails (not to mention your overall health) really...
Color is expressive, rich with energy and filled with emotion. Did you know happy...
Cold brew coffee is the latest craze taking hold of those of us who...
Visionary. Tastemaker. Creative Genius. Three terms used to describe an elite few and artist...
Humor has always been a great marketing tool. Let’s face it, we all like...
Sometimes we get so excited about a particular brand or product, we simply must...
My fascination with The Greenbrier resort in White Sulphur Springs, WV began as a child. Massive...
2014 was a banner year for the bike industry in the United Sates, ushering...
Apparel-wise, there are not many pieces more satisfying than a plush, well-made hoodie. Comforting...
At Brandettes, we are fascinated with the future and constantly working to incorporate developing...
Most of us in the beauty industry really love what we do. So when...
As you can probably tell, Brandettes gets pretty darn excited about brands that upset...
Mango and White Ginger. Sprouted Mineral Greens. Sea Cucumber. What reads like a farm-to-table...
Making an independent documentary film is about as tough as it gets. Most filmmakers...
Delight and surprise are powerful aspects of a great brand experience. Layer in clever...
California loyalist or not, I think over the course of its 10-year run, the...
My singular dining experience at Beast came with a significant amount of planning. I...
A cutting edge cut and single malt scotch have not always been comfortable bedfellows,...
There is always a little magic in the creation of a memorable brand experience....
Hot trends come in and out like the waves of the Pacific- catch a...
The Dew Tour brand refuses to fit in a box. Each year since it’s...
Fueled by the explosive global growth of the nail category, nail art became ubiquitous in 2012...
Highly competitive with a gift for fluid motion, it’s no surprise that surfers crafted...
With summer in full swing, many of us are taking a much-needed break to...
Full disclaimer, this blogger is biased. My love for the Foo Fighters is far...
Getting together with friends this weekend? Instead of the standard bottle of wine, bring...
Signs are ubiquitous, an essential piece of branding for businesses around the globe. We’ve...
Crystals have been used over the centuries for everything from healing to protection to...
As we stated here, selling a product on live television is no walk in...
Brandettes, this adventurous collaboration between my partner, Christina Marcaccini, and I has been a...
A friend’s recommendation is, by far, the most compelling motivator driving a new product...
Reality show star, celebrity hairstylist, corporate spokesperson and business woman. Entrepreneur Janine Jarman and...
The global market for headphones has skyrocketed in the last ten years to reach...
It’s official, yoga pants are taking over the world. Fueled by the booming health...
I’m challenged to a remember a time when descriptors like “hand-made”, “slow-churned” or even...
Brandettes is here to help from start to finish and every step in between.