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Exploring the Business of Birthdays

A certain special someone, my Brandettes partner, recently celebrated a birthday. Candles, cake, cards...

Healthy Snacks Reinvented w/ Biena

The demand for good-for-you healthy snacks is on the rise. According to a recent Nielsen...

Simply Gum

At one time a mainstay of American culture, the $3.5 billion U.S. chewing gum...

Your Brand Story Is Not A Fairytale

Today more than ever, brands earn trust through authenticity. It’s true. Weaving fantastical stories...

Beyond the Bar w/ Bottle & Barlow

Hybrid business models have fascinated us for a long time, but none more than...

Ten Thirty One Productions

Horror is everywhere, and not just because it’s October.  Now a year-round business, our...

Jason Griffin Reidel of Gorjana & Griffin

An entrepreneur’s spirit and passion is infectious; you can almost feel the fire and...

Live. Love. Layer w/ Gorjana

Live. Love. Layer. You don’t have to tell me twice when it comes to...

Inside the Splendid x DAMSEL Brand Partnership

There’s also a lot of noise today around Influencer Marketing and it’s easy to...

3 Favorite Brands: October

The weather in L.A. is still sweltering, but we’re thinking forward to get ready...

Innovation Overdrive from Sugru

Sugru may be the coolest brand you’ve never heard of. An innovative mouldable glue...

Sprinkles Cupcakes

Behind most trends is a catalyst – a spark that ignites something so big...

White Hot Product Trend: Smoke

Smoke has slithered its way into the latest lifestyle product trend; from cosmetics to cocktails...

How Strong is Your Brand?

Healthy brands consistently take fitness tests to assess their level of strength and agility....

HUM Nutrition

Is improving your skin, hair and nails (not to mention your overall health) really...

The Insta-Colorventures of Amy Chen Design

Color is expressive, rich with energy and filled with emotion. Did you know happy...

Tapping the Cold Brew Caffeine Craze w/ High Brew

Cold brew coffee is the latest craze taking hold of those of us who...

Meet Douglas Little of Window Warriors

Visionary.  Tastemaker.  Creative Genius. Three terms used to describe an elite few and artist...

Snarky brands aren’t boring

Humor has always been a great marketing tool. Let’s face it, we all like...

3 Favorite Brands: September

Sometimes we get so excited about a particular brand or product, we simply must...

The Greenbrier Resort

My fascination with The Greenbrier resort in White Sulphur Springs, WV began as a child. Massive...

Pedego Electric Bikes

2014 was a banner year for the bike industry in the United Sates, ushering...

American Giant’s Hoodie Revolution

Apparel-wise, there are not many pieces more satisfying than a plush, well-made hoodie. Comforting...

Branding by Blood Type

At Brandettes, we are fascinated with the future and constantly working to incorporate developing...

7 Secrets to Winning a Product Award

Most of us in the beauty industry really love what we do.  So when...

Fusion Jerky’s Brand Building

As you can probably tell, Brandettes gets pretty darn excited about brands that upset...

3 Culinary Inspired Beauty Trends

Mango and White Ginger. Sprouted Mineral Greens. Sea Cucumber. What reads like a farm-to-table...

Marketing Pay 2 Play

Making an independent documentary film is about as tough as it gets. Most filmmakers...

Art-o-Mat’s Vend Art

Delight and surprise are powerful aspects of a great brand experience. Layer in clever...

Real California Milk

California loyalist or not, I think over the course of its 10-year run, the...

James Beard Award-Winner, Naomi Pomeroy of Beast

My singular dining experience at Beast came with a significant amount of planning. I...

A Cutting Edge Concept- Barbershops & Booze

A cutting edge cut and single malt scotch have not always been comfortable bedfellows,...

The Brand Experience: Hacienda de San Antonio

There is always a little magic in the creation of a memorable brand experience....

Ruby Mint

Hot trends come in and out like the waves of the Pacific- catch a...

Dew Tour

The Dew Tour brand refuses to fit in a box. Each year since it’s...

H&H Nail Jewelry

Fueled by the explosive global growth of the nail category, nail art became ubiquitous in 2012...

Sunset Skateboards

Highly competitive with a gift for fluid motion, it’s no surprise that surfers crafted...

3 New Ways to Detox the Body and Soul

With summer in full swing, many of us are taking a much-needed break to...

Foo Fighters’ Learn to Fly

Full disclaimer, this blogger is biased. My love for the Foo Fighters is far...

Kickstarter Kool- Meet Freya Estreller of Ludlows

Getting together with friends this weekend? Instead of the standard bottle of wine, bring...

The Neon Museum, Las Vegas

Signs are ubiquitous, an essential piece of branding for businesses around the globe. We’ve...

Getting Good Vibes from Crystal Infused Skincare

Crystals have been used over the centuries for everything from healing to protection to...

How to Master the On-Air Sell – (Part 2)

As we stated here, selling a product on live television is no walk in...

Brand Whats???

Brandettes, this adventurous collaboration between my partner, Christina Marcaccini, and I has been a...

Indie Beauty Success Story- By Rosie Jane

A friend’s recommendation is, by far, the most compelling motivator driving a new product...

Shear Genius’ Janine Jarman of Hairroin Salon

Reality show star, celebrity hairstylist, corporate spokesperson and business woman. Entrepreneur Janine Jarman and...

Meet Normal- A New Way to Feel the Beat

The global market for headphones has skyrocketed in the last ten years to reach...

Don Ressler of Fabletics

It’s official, yoga pants are taking over the world. Fueled by the booming health...

Exploring the DRY trend

I’m challenged to a remember a time when descriptors like “hand-made”, “slow-churned” or even...

Genetics and the Future of Skincare

I’ve been told that I have my mother’s eyes and my father’s smile. Sometimes the genetics...

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